Hillwood Communities

Alex Lee - Hillwood CommunitiesGrowing up, Alex always imagined living in an idyllic small-town place to raise kids. When he was house hunting for his own family, he sought out a tight-knit, family-friendly community – a place where his kids could play outside and where neighbors know one another. When he discovered Hillwood Communities’ Harvest master-planned Argyle development in Argyle and Northlake, he knew he was home. His wife Alexandra was quickly sold, too. He laughed, saying they’re known in the neighborhood as “The Alexes,” and joked that while she may have initially agreed to visit Harvest because of the on-site coffee shop, it was ultimately the residents who pulled her in and won her over.


The fit was natural, and the connection was instant when The Alexes found Harvest. He could tell his family would be in good company and beyond that, he knew the community would be a no-brainer for so many of his buyers — especially those in a similar stage of life as he and his family. In fact, most of his clients are already in various Hillwood communities and don’t plan to leave – they are looking to purchase a bigger home within the same community. “It’s a different way of life here,” he began, “It’s a place where you come home, and you want to step outside and enjoy your community. You know your neighbors. It’s incredibly special.”



Gifted with an innate entrepreneurial spirit, Alex Lee entered the world of real estate to escape the corporate rat race and 12-hour workdays. Due to the versatility of the industry, real estate was always an option he kept in the back of his mind. So, when an opportunity arose to make the jump, he didn’t hesitate. It didn’t take long for him to realize that while there were many perks to the job, what he really loved most was the people he connected with along the way.


Whenever possible, Alex likes to start first by showing his home buyer clients a Hillwood community. Why? “Today’s homeowners are highly sophisticated when it comes to residential amenities, Hillwood Communities works to rise above the expectant norm. They consider the needs, wants, and lifestyles of their buyers. They go beyond swimming pools and playgrounds,” he explained. With more people working from home, certain amenities are in higher demand. Communal workspaces, like the ones pictured on the left, at Hillwood’s Pecan Square community, are seeing increased popularity, as are the requests for in-home offices.


In addition to co-working spaces, Alex says the well-planned HOA-hosted events are a major draw for buyers. From children’s events to happy hours, to sushi-making nights, there’s no shortage of entertainment or opportunity to connect with neighbors in a Hillwood community, whose award-winning lifestyle programs foster connections with neighbors. Alex said his neighbors have become some of their best friends — partly because the events cater so well to their lifestyle and stage in life, and the convenience of living in the same neighborhood has organically fostered those friendships.


Hillwood Communities are well known for creating that sense of community, while also providing uncommon amenities that speak to buyers’ needs and wants in an array of offerings across all their communities — with their goal of always providing more than standard, expected master plan offerings.


Before breaking ground, Hillwood gathers extensive home buyer research which helps determine what homebuyers seek beyond the four walls and roof of a house. As an example, Pecan Square, where we met Alex, boasts an on-site, small town square, known as The Square, shown below, which offers a top-notch fitness center, the convenience of an Amazon pick up lockers at the Post and Parcel, and the Arena’s 22,000-square-footan indoor and outdoor gathering entertainment and sports space — all from research indicating that homebuyers were looking for a small-town atmosphere, complete with a town square.


Home buyers want smart homes, which led to the creation of the ‘Pecan Square Canopy Bundle’ — an amenity and technology bundle which now comes standard in each new home in Pecan Square, and includes fast half-gig internet, a Ring video doorbell, full-coverage house WiFi, and Amazon Echo Show.


Many Pecan Square residents work from home and the new on-site co-working space offers residents a quiet place where they can get their work done without interruption. After work, no need to leave to treat yourself to dinner out – residents can grab a great meal (and sometimes a margarita!) at when the food trucks visit the Town Square, often found on-site at Pecan Square. Much like the Food Truck Park  and at Hillwood’s Union Park community in Little Elm, residents enjoy a variety of dining options planned by their lifestyle managers.


Hillwood amenity offerings are unique to each community. You won’t find a cookie-cutter list of amenities or home styles in each Hillwood community. This is by design and has a great deal to do with the community location, as well as the location’s history. For instance, Harvest by Hillwood is situated on property in Argyle and Northlake that was once a working farm. Ground broke on Harvest when the farm-to-table movement was just starting to take root. Hillwood’s research showed that people were concerned with what they were putting into their bodies, so they strengthened the themes of farming and sustainability for Harvest. To that end, Harvest offers residents the opportunity to grow herbs and vegetables in their own gardening plots. There is even an on-staff expert — Farmer Ross — who hosts gardening classes and offers advice. Pecan Square in Northlake is thoughtfully named after a line of pecan trees that lined the entry into the original land, a former horse ranch. In developing Pecan Square, Hillwood preserved 200 of the original pecan trees, dug them up and replanted them at the community’s entrance.  Pecan Square may have a small-town feel, but it offers BIG time amenities! Pecan Square’s Arena is an amenity building offering 22,000 square feet of fun – including an open-air sports court, ideal for basketball and pickle ball, and an entertainment space, complete with a serving bar and kitchen, and its  adjacent to the large new Pioneer Park that’s coming soon, which provides even more room and outdoor space to meet up with friends and make new friends! At Union Park in Little Elm, the great outdoors takes the lead as the community was built around the 3.5-mile wooded Central Park that runs through the community. From the Fitness Park with outdoor ninja-style fitness stations, to the extensive trail system running through the community, outdoor and fitness are the focal point.


As a Realtor and homeowner in a Hillwood community, Alex understands the appeal of their intentional and well thought out amenities selected to match the needs of the home buyers. Alex must also do a great job of match-making his buyers to the ideal Hillwood community master-planned neighborhood, as several of his neighbors started off as clients, and their professional relationships quickly grew into friendships.


Alex takes pride in being able to empathize with, and understand, the stress his clients are going through in the current fast-paced housing market. Many are young families whose priorities include quality school districts and quiet streets for their children to grow up on. Alex’s passion for people is evident, “I want to meet their needs and find them the perfect home. I want them to be happy with their purchase.” There’s nothing sweeter than securing a great home for his clients, especially in such an imbalanced market, and it’s one of the things that makes Alex most excited to get to work each morning.


Alex’s drive and old-fashioned people skills make him a cut above his peers, and his long history as a DFW resident means he has the local knowledge to meet the needs of his buyers. If you’re interested in becoming Alex’s neighbor, or to get in on all the fun at a Hillwood block party, email him at alex.lee@era.com. For more information on the Harvest neighborhood where Alex lives, or the other award-winning masterplans from Hillwood Communities, visit their website at www.hillwoodcommunities.com.