Rogers Healy

If you’ve been in the world of Dallas real estate for more than a blink, you’ve heard the name Rogers Healy. You might know that he’s the Owner/CEO of Rogers Healy and Associates Real Estate, known by some as the official real estate partner of both SMU Athletics and the Dallas Mavericks. And you might know that he also owns Healy Property Management and Healy Global Real Estate and Relocation, a concierge based real estate and relocation company

Rogers, with the “s”, is his sweet momma’s maiden name.

Curious about the unique ‘pluralness’ of his first name? Rogers, with an “s”, is his sweet momma’s maiden name. Rogers’ dad, Todd, founded C3 Financial Partners in Dallas. His parents have been married for 46 years — the ideal example of a successful, fun-filled marriage for newlyweds Abby and Rogers, who married in September 2020.

If you follow market forecasts closely, you may have seen him on TV, as he’s the real estate expert for multiple news channels, including but not limited to FOX Business News, CNBC, Yahoo! and MSNBC, and in all his spare time he hosts a show called Selling Mega Mansions. And if you’ve been around for a few years and have gotten to witness his journey from any vantage point, you may also recall that his guerrilla marketing techniques have earned him kudos and criticism alike from folks all over the industry.

“I don’t want anyone I meet to have to ask me what I do for a living,” Rogers said, point-blank. And it would be fair to assume that he’s well on his way to making that goal a reality. His six-foot, five-inch frame, his style, and his larger-than-life personality make him hard to miss, and he certainly fits right in with his celebrity clientele.

Rogers is living a social and professional life that many would kill for, and he knows it. He’s spent 21 years building it on purpose. If there’s one thing Rogers values, it’s being intentional. What might come as a surprise, though, is the hollow picture he paints of the glitz by which he’s surrounded. “To be perfectly honest, I’m at a point right now,” he said, “where I’m having to unlearn a lot of things.” He held up a sticky note he keeps on his desk that reads: “I’m tired of seeing the worst in people.” These days, he finds himself drawn to the authentic — in people, things and moments.

There’s no doubt that more than two decades in a cut-throat industry can get to even the thickest-skinned among us. “You do something long enough, and you just get battle scars,” he said, “You begin to look at the world through a different lens.” The remedy? Getting back to the basics. He discussed practical steps he’s taking to restructure the business(es), and is focusing on stability, scaling, and bandwidth, but it seems like more of a focus on health than on expansion for expansion’s sake. There’s nothing especially out of the ordinary about this, other than the fact that, by his own admission, “It’s so I can have a life for the very first time in my adult career.” He admitted, too, that it’s something he should’ve done 21 years ago, but he joked that a background in advertising and psychology didn’t give him all the lessons in structured business and finance that he wishes it would have. As a result, he’s going back and correcting some missteps he’s made along the way.

Rogers describes himself as a stubborn person with a quick pace who’s tired of having to learn about heat by burning his hands on the cooktop.

A few years ago, he endured an anxiety-induced wake-up call that spurred him into an emotional, spiritual, and professional reset. “I always took a lot of pride in never being stressed, but then I realized one day that, actually, my entire life was stress,” Rogers continued, “I took pride in not being a micro-manager, but then I realized I was the ultimate micro-manager. I took pride in being a great multitasker, but then I realized there was no such thing as a multi-tasker.”

With stunning self-awareness, Rogers described that soul-searching moment: “I thought, ‘Oh my God, what am I doing?’ My whole life is defined by a real estate company I started because I literally didn’t know what I wanted to do. And I was sick of being a Dallas sellout.”

While Rogers dropped several revelatory truth bombs throughout our conversation, perhaps his spiciest take was pointing out that despite career polls generally listing real estate agents as having the happiest careers in the world, “What I’ve found is truly successful real estate agents are actually some of the unhealthiest people in the world,” he said, “Because you can’t turn it off. Especially if you’re driven by money.”

He described his own journey on the real estate hamster wheel of anxiety and exhaustion, and how he’s finally figuring out how to heed the warning signs and step back when necessary, displaying the fact that he is living proof that real estate professionals are not doomed to be walking balls of anxiety, nor do they have to be slaves to the dollar. In his opinion, the whole industry could use an overhaul of core values. Rogers suggests: “The real estate industry, right now, needs humble, servant-hearted people who don’t change who they were before they entered real estate.”

This is all part of the unlearning, he said.

While “going back” or “unlearning” may sound like regression to some, to Rogers, it’s just part of the evolution — of the company and also of himself.

Since the pandemic, the company experienced more than 50% growth, tripling in staff and increasing production by more than 40%. A big reason for this growth is the focus on building a phenomenal team — one consisting of true servant-leaders, Rogers said. That will continue to be a big focus in the coming years, as good people attract good people.

Good people attract good people.

Additionally, mentorship, Rogers said, has been incredibly important in his life and the life of his company. Besides his dad, Todd, whom he calls his ultimate hero, he’s got a select few people who have guided him as a businessman, a leader, and a man of faith. They’ve been invaluable in helping him navigate recent revelations. Rogers approached one of his mentors after a painful falling out with a colleague. He expected to spend a week or two working through that situation with him, but six years later, they still meet every week! Rogers said these meetings have been instrumental in helping to identify his personal blind spots, weaknesses, and how he can be a better leader for those around him. He calls himself a walking billboard for the importance of mentorship.

As a result of being a mentee, he’s now taking on more of an active mentor role himself, building structure into the company that allows the load to be shared in a way it hasn’t before. Instead of focusing on his personal brand, he’s spending more time, energy, and resources on pouring into his team and strengthening the core of the company. The 41-year-old is newly married, and though he’s not yet a parent, Rogers said he believes he’s getting a small taste of fatherhood in that he’s setting others up for success and enjoying watching them ‘own’ their accolades to be their own.

“I’m learning that it can’t just be about ME. Which is a hard thing for people with an ego like mine.”

The thing about humility is that we usually acquire it after it humbles us in an unpleasant way. But, as Rogers put it, “I have to be humbled every once in a while. I have to feel it so I can speak from a place of experience.” The difference between Rogers and many of us, though, is that he’s been a public figure for nearly two decades now, and many of these (sometimes painful) lessons have been learned in public. When asked how he handles public failure, he simply responded: “When you have a background in failing, you get used to it. But you do have to own it. Admit when you’re wrong, admit when you missed it. You’ve got to embrace the failure.”

His ability to embrace reality, which sometimes includes failure, is what he credits with drawing people to himself and his brand. “Of course,” he continued, “We back it up with selling a lot of real estate, but the point is that it’s not just about that.” He went on to describe this “background in failing” before his real estate breakthrough, beginning as a kid who was bullied his entire life:

“I sucked at everything before real estate. I have a background in not having a date to prom, not making money, not getting good grades, and never making a sports team.”

This version of Rogers may seem all but unrecognizable — especially to his nearly 40,000 social media followers.

One thing that’s always been a part of his life is music. It was a lifeline to him as a kid, and remains one of his greatest sources of joy now. A quick scroll through his Instagram profile highlights his deep love of music and an incredible collection of stories that could probably be converted into its own documentary. In fact, Rogers has become something of a global expert in music memorabilia and holds some records for his impressive collection of treasures, (including Michael Jackson’s face mold from the Thriller music video).

If you’re also a music connoisseur, you might enjoy tuning in to Instagram as he’s shares a story of how he became friends with your favorite musician, or giving a behind-the-scenes peek into a rare piece of album art — all from inside his own music room, which is dedicated to displaying some of the coolest music memorabilia you’ll find anywhere.

His depth of knowledge and breadth of experiences put him in a unique category, and I would bet that if you named five of your favorite artists, Rogers would have a personal story to share about them. He says that while real estate is his career, music is his passion.

Real estate is his career, music is his passion.

I think this is also one of the reasons people are drawn to him as a person — it’s refreshing to be around people who have interests and passions outside their career. Rogers’ vulnerability and commitment to, as he said, “having a life for the first time in 21 years,” is not only admirable but necessary, and the value of his pushing back against the industry’s pervasive “hustle culture” is immeasurable.

The evolution of Rogers’ companies will be exciting to watch, but his personal evolution promises to be even more impactful. As he continues to learn (and unlearn) what it takes to be a leader, businessman, a music guru, and person of faith, we may see less of his face across the metroplex, but I bet we’ll see more of his heart.

You can learn more about his work at rogershealy.com, and you can follow his musical journey on Instagram @RogersMusicTour.